How to plan out a Scratch Card promotion

Seven easy steps to designing a perfect scratch promotion…

Our scratch cards are really versatile – you’re in complete control over how they work.
Answer these questions to get going…

1. What are you trying to achieve?
You might be trying to win new customers or get more repeat business from existing customers. It helps if you know what you want to get out of it.

2. What prizes are you offering?
Your customer could have the same ‘prize’ on every scratch card, but that kind of defeats the purpose. We suggest having multiple sets for different prizes. It’s best to think of the prizes as mini-offers or an alternative loyalty scheme so maybe suggest that your customer gives something free with a purchase, or money off a product or service. We don’t recommend putting cash prizes or anything of particularly high value under the panel.

In this game 500 of the cards are losing cards. The rest are winners.

3. What goes under the panel?
What you put under the panel is up to you. It could just be words or you might try something more engaging like a game.

4. How many losers will you have?

You have complete control over the mix of winners and losers. It depends on the value of the star prize you’re giving away. Nobody likes to go away empty handed, so maybe give your losers some sort of consolation prize – a discount or a ‘roll again’.

In this game the prizes are of more value so the majority of the cards are losing cards.

5. What size?
Our scratch cards now come in a whole range of sizes, from business card up to A5. Most people choose Regular, which at 100x50mm, is about the same size as a lottery scratch card. Simply choose the size you want, then buy one set for each message you want under the panel. Mix and match quantities – they don’t have to all be the same.

6. What’s your theme?
The best scratch card promotions use a theme and a game that’s relevant to the business. Or maybe tap into the season? A Christmas cracker? A winter getaway. A new year bonanza. Or ready for Valentine’s day love?

7. What will you put on the back?
Either terms and conditions or use the back as a data capture form to increase your mailing list. Get people to give you their name, email and other details when they claim their prize. Perhaps have a second competition for any losing cards to go into a draw to win a different prize. This in turn enables you to establish and implement effective and appropriate marketing campaigns.

Scratch card FAQs

Can I buy 250 cards and have 5 prizes?
The minimum per design or prize is 250. You cannot have multiple design and/or prizes across the 250 cards. If you want multiple prizes and losing cards, you will need to order at least 250 of each.

I want to have 350 winning and 60 losing - how do I order this?
The minimum per design or prize is 250 so you will need to order 250 of each prize/design.

I don't have 250 of my top prize to give away?
You don't have to give all of the cards away. If you have a limited number of one prize, just count out the number you need to give away and then void the other cards and dispose of them responsibly.

What shape can the latex be and can I have more than one scratch off panel?
Simple shapes are allowed for the scratch panels. These include squares, rectangles, circles and diamonds. You may position any number of scratch panels anywhere on the front of the design with a minimum space of 4mm between each.