provide that "wow factor" that justifies a premium price point and builds long-term loyalty.
When you're talking to your clients, try using these "hooks" to upsell from standard cards:
What the client sees, How to sell it
Shiny bits "This creates a light-catching focal point for your logo."
Smooth texture "The soft-touch foundation makes your brand feel approachable yet premium."
Double-sided UV "Use the back for a branded pattern that adds a hidden layer of luxury."
Increased cost "It’s a micro-investment in retention – people don't throw these cards away."
Creative Tip: Suggest using "blind UV" (gloss applied over a solid colour with no printed image underneath) to create subtle, sophisticated patterns that only appear when the card catches the light.
When supplying your artwork for print, please ensure you have followed the guidelines at
Supplying Artwork.
As this product uses
spot UV features, your artwork must be supplied containing a layer indicating the areas to be spot UV using the correct colour. We recommend you read through
How to supply spot-uv files to ensure you achieve the best results possible.